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Cookies, web beacons and similar technology ("Cookie Notice")

Your options at a glance:

All users: You can adjust the settings for the usage of first-party cookies (and similar technologies) for marketing purposes on the site AdChoice – eBay Advertising Preferences.

Users in the EEA: Users in the European Economic Area (EEA) can also determine whether they consent to the use of cookies and similar technologies for marketing purposes via the advertising preferences.

Our Cookie Notice details all relevant information regarding the use of cookies, web beacons and similar technologies in connection to eBay's websites, applications, services, products and tools (hereinafter: "Services") and your choice options in this regard. This Cookie Notice shall be read in conjunction with our User Privacy Notice and the information regarding cookies and similar technologies which the User Privacy Notice contains. This Cookie Notice is applicable regardless of how you access and make use of our Services including the access via mobile devices and apps.

This Cookie Notice is effective from July 30th 2019. See previous version of the Cookie Notice.

1. Information regarding the technologies we use

When you use our Services, we and authorized third-party providers make use of cookies and similar technologies. We make use of cookies and similar technologies which will not be saved on your device or which will only be saved on your device for as long as your browser is active (e.g. session cookies). Furthermore, we make use of cookies and similar technologies which will be saved on your device for a longer period (e.g. persistent cookies). Where possible, we take appropriate security measures to prevent unauthorized access to our cookies and similar technologies. A unique identifier (ID) ensures that only we and authorized third-party providers have access to data that has been collected by means of cookies and similar technologies.

The cookies and similar technologies used by us have various functions:

  • They can be (technically) necessary for the provision of our Services.

  • They help us to technically enhance our Services (e.g. monitoring of error messages and loading times).

  • They help us to improve your user experience (e.g. by saving the font size and data entered into webforms).

  • They enable us to show you more relevant ads.

 

 
 
 

1.1.1 Cookies

Cookies are small text files (typically made up of letters and numbers) which are placed in the memory of your browser or device when you make use of our Services, in particular when you visit our website or when you open a message. Cookies allow for a recognition of a specific device or browser. There are different types of cookies:

  • Session cookies (also called session based cookies) expire at the end of your session (e.g. when closing your browser window) and enable the entity using them to track your activities during this one session.

  • Persistent cookies remain stored on your device between sessions and enable us, for example, to track your settings or activities on several websites.

  • First-party cookies are set by the provider whose online service you are using (e.g. the operator of the website you are visiting).

  • Third-party cookies are set by a provider other than the provider whose online service you are using (e.g. the operator of a website other than the one you are visiting).

1.1.2 Web beacons

Web beacons (also known as pixel tags or clear GIFs) are small graphic images that are used in connection with the provision of our services and which typically work in conjunction with cookies to track the use of an online service by its users. For example, when we send you emails, web beacons allow us to track if you opened the emails and clicked links to measure campaign performance and improve features.

1.1.3 Similar technologies

Similar technologies are technologies which enable the entity using it to track your user behavior. This can be done by local shared objects or local storage, such as flash cookies, HTML 5 cookies and other web application software methods, all of which store information in your browser or device. Additionally, there are other technologies that function without local storage in your end device and instead make use of, inter alia, browser functions. In this context, a "fingerprint" of your system is created that serves as a unique identifier.

These technologies may function across all your browsers and in some cases are not fully managed by your browser, but may need to be managed directly from your installed applications or your device. We sometimes use the terms cookies and similar technologies interchangeably.

 

Some of our Services can only be offered using cookies, web beacons and similar technologies. In general, these technologies enable us to track your user behavior and identify you - even across devices. You can find more information about the personal data that we collect using cookies and similar technologies in our User Privacy Notice.

The cookies, web beacons and similar technologies used in connection with our Services serve the following functions:

1.2.1 Technologies which are operationally necessary

We use cookies, web beacons and similar technologies that are necessary for the operation of our Services. This includes technologies that allow you access to our sites, services, applications and tools, which are required to monitor the functioning of the site, prevent fraudulent activity and improve security, or that allow you to make use of our functions such as shopping carts, saved search, or similar functions.

1.2.2 Technologies which are performance-related

We use cookies, web beacons or other similar technologies to assess the performance of our Services. This happens, inter alia, to analyze how visitors use our services, how users use our messaging tools, if and how items and links are viewed or how to improve our services.

1.2.3 Technologies which are functionality-related

We use cookies, web beacons or other similar technologies that allow us to offer you enhanced functionality when accessing or using our Services. These technologies may, inter alia, identify you when you sign in to our Services or they may store your settings or the items viewed, so that we can enhance the presentation of content within our Services and facilitate it (e.g. by means of the 'stay logged in function').

1.2.4 Technologies which are advertising- or targeting-related

We use cookies, web beacons or other similar technologies to deliver content tailored to your interests, including advertisements, in connection with the provision of our Services or within third-party online services (retargeting, remarketing). This includes using technologies to determine how relevant the advertisements and contents are for you, which ads have already been shown to you, how often they have been shown, when and where they have been shown and if you have reacted by carrying out an activity – such as clicking on an ad or purchasing an item. For this purpose, data will be combined with data already collected regarding your interests.

Inter alia, we collect data regarding your device (e.g. the operating system and its version) to provide a uniform service on all your devices. You can find further information on personal data that we collect by the means of cookies and similar technologies in our User Privacy Notice.

 

In regard to the usage of cookies, web beacons and similar technologies, we cooperate with authorized service providers. This includes, inter alia, ad networks and ad exchanges, which enable us to show you advertisements.

Authorized service providers are entitled to place web beacons and similar technologies within our online services and to place cookies on your device, as far as this is permissible according to applicable law. In this context, data for the identification of your device will be tracked, for example the IP address, the device ID or the advertising ID (IDFA - ID for Advertising or Google Advertising ID).

This enables the service providers to help us deliver content and more relevant advertisements, and to produce anonymous metrics and analytics, including conversion statistics. The processing of personal data by external service providers is subject to data protection and confidentiality agreements with us and applicable data protection laws. With regard to data processing by service providers, please check the privacy notices of the respective third-party providers.

Service providers that we cooperate with include Facebook and Google:

  • Facebook: Provision of advertising services via Facebook's advertising and marketing platforms, e.g. Website Custom Audiences (Facebook's Data Policy).

  • Google: Provision of advertising services via Google's advertising and marketing platforms, e.g. Google Ads, Google Marketing Platform, Google Ad Manager (Google's Privacy Policy).

With the exception of the use of such technologies by our service providers or other authorized third parties, we do not permit any third-party content on sites (such as item listings, communication between users, classified listings, comments, reviews, etc.) to include or utilize any cookies, web beacons, local storage, or similar technologies for tracking purposes or to collect your personal data for the own purposes of such third parties. If you suspect that an offer or third-party content within our Services collects personal data or may use tracking technologies, please report this to spam@eBay.com.

Users in the European Economic Area (EEA) can find information on other service providers and their privacy notices within the advertising preferences.

 

We also use Google Signals in connection with the provision of our Services. This is an extension function of Google Analytics that enables cross-device tracking. This means that if your Internet-enabled devices are linked to your Google Account, Google can generate reports on usage patterns (especially cross-device traffic) even if you switch devices. If you have activated the setting "personalized ads" in your Google account, Google will process data for this purpose. We do not process personal data in this respect, we only receive statistics based on Google Signals.

You can deactivate the use of Google Signals at any time by downloading and installing the browser plugin in order to opt-out of Google Analytics. This will prevent the collection of data generated by the cookie and related to your use of the Services (including your IP address) and the processing of this data by Google. In addition, you can disable the "personalized advertising" setting in your Google Account. Details can be found here.

Users in the European Economic Area (EEA):
You can determine via the advertising preferences ("Google Advertising") whether you consent to the use of Google Signals. We only use Google Signals with your consent.

 

We make use of Google reCAPTCHA ("reCAPTCHA") within the provision of our Services. reCAPTCHA is used to check and prevent interactions through automated access, for example through so-called bots (computer programs that perform tasks automatically and independently). reCAPTCHA is used in particular to check whether data input in connection with our Services (e.g. in a contact form) is carried out by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the user on the basis of various characteristics. This analysis automatically begins as soon as the user connects with the online service, e.g. visits the website. For the purposes of this analysis, reCAPTCHA evaluates various pieces of information (e.g. IP address, duration of the user's visit to the online service or the user's mouse movements). The data collected during the analysis is forwarded to Google. The analyses by reCAPTCHA are carried out entirely in the background.

Please find details regarding Google reCAPTCHA here and in Google's Privacy Notice.

 

We take appropriate security measures to prevent unauthorized access to data that we collect and process using cookies and similar technologies. We protect our cookies and similar technologies to ensure that only we or authorized service providers can evaluate them. For this purpose, we assign a unique identifier (ID) to them that is designed so that only we can process them.

2. Your choices

You can decide to what extent we may use cookies and similar technologies within the provision of our Services. Your choice options will depend on the purposes for which we use these technologies.

With regard to the use of advertising-related or personalization-related technologies, you have in particular the following options:

All users: You can adjust the settings for the usage of first-party cookies (and similar technologies) for marketing purposes on the AdChoice – eBay Advertising Preferences.

Users in the EEA: Users in the European Economic Area (EEA) can also determine whether they consent to the use of cookies and similar technologies for marketing purposes via the advertising preferences.

 

 
 
 

If you wish to deactivate the use of any cookies – including cookies that are operationally necessary, performance-related or functionality-related – that we use within the provision of our Services, you may do so by using the settings in your browser or device, if this is supported by your browser or device. The settings must be made separately for each browser you use.

Please note that you may not be able to use certain eBay services when you deactivate cookies and similar technologies (e.g. the 'stay logged in function'). You may also need to enter your password more frequently during your browser sessions.

 

In addition, you can specifically decide whether we and third parties may use cookies and similar technologies to show you personalized ads. If you use our Services within the European Economic Area (EEA), this will only be done with your consent, which you can withdraw at any time.

If you choose not to have your personal data processed by us for advertising purposes using cookies (and similar technologies), this does not necessarily mean that no advertisements will be shown to you. It simply means that these advertisements will not be personalized for you by means of cookies, web beacons or similar technologies. As a result, you will no longer receive personalized advertising in the future, but your data may still be collected as described in our User Privacy Notice.

2.2.1 All users

You can determine under AdChoice – eBay Advertising Preferences, whether you agree to the use of advertising-related first-party cookies (and similar technologies). You can also get to the AdChoice preferences directly via a link in the corresponding advertisement or in the footer of our website. You can find additional information regarding the AdChoice Program here.

You can deactivate the use of any third-party cookies – e.g. by online ad networks – within our Services by using the settings in your browser or the device settings in your device, if this is supported by your browser or device.

You can also find information on advertising-related third-party cookies and similar technologies and how to prevent their use on the following websites:

If you delete all cookies on your device, any opt-out cookies that have already been set will also be deleted, so that you will have to declare again any opt-outs that have already been declared.

2.2.2 Users in the European Economic Area (EEA)

Users in the European Economic Area (EEA) can also use the advertising preferences to determine whether they consent to the use of cookies and similar technologies for advertising purposes.

Previous version (effective until July 29th 2019)

We use cookies, web beacons, and related tools provided by third parties to provide you with services that make our site more efficient for your buying and selling activities. We limit the use of these tools to protect your privacy. For more information on our privacy practices, see the Privacy Policy.

About cookies

"Cookies" are small files placed on the hard drive of your computer. We use cookies to provide services to you and help ensure account security. Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive once you end your session (log out or close your browser).

We use cookies on certain pages of the website to:

  • Allow you to enter your password less frequently during a session.

  • Provide information that is targeted to your interests.

  • Promote and enforce trust and safety.

  • Offer certain features that are only available through the use of cookies.

  • Measure promotional effectiveness.

  • Analyse our web page flow.

Cookies we use for trust and safety (Flash cookies) - We use Flash cookies, which are cookies written with flash technology, to help ensure that your account security is not compromised and to spot irregularities in behavior to prevent your account from being fraudulently taken over. For information about managing Flash cookies, click here.

Cookies on our discussion boards – Our service providers for our discussion boards use session cookies to facilitate conversation threads and overall service functions.

Your choices about cookies – We offer certain features that are only available through the use of a cookie. You are always free to decline cookies if your browser permits. However, if you decline cookies, you may not be able to use certain features on the website, and you may be required to reenter your password more frequently during a session. Learn how to set your browser to accept cookies.

European Economic Area (EEA) residents only can also manage their advertising and related preferences here.

Web beacons

A web beacon is an electronic image placed in the web page code that can serve many of the same purposes as cookies. Web beacons are used to track the traffic patterns of users from one page to another in order to maximize web traffic flow.

How eBay protects your privacy with third parties

  • We may work with other companies who place cookies or web beacons on our websites. These companies help operate our websites and provide you with additional products and services. They are subject to confidentiality agreements with us and other legal restrictions. We do not permit any of these companies to collect personal information using cookies or web beacons on our websites.

  • Some of these companies — DoubleClick and MediaPlex — are our service providers who place cookies that help us serve our own content and compile anonymous site metrics and analytics. We require these companies to use the information they collect only to provide us with these services under contract.

  • We do not permit third-party content on our websites (such as an item listing) to include cookies or web beacons, although this may still happen from time to time. If you believe a listing may be collecting personal information or using cookies, please report it to us.

  • Web TV users: The temporary cookie placed on your computer is only valid for your current session. Once you sign out, the temporary cookie is removed.

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