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Comparison Policy

If you intend to sell on one or more of eBay's international sites, you will need to accept, and we encourage you to carefully review, the User Agreement, policies, and other requirements of that site. You can continue to reach out to the relevant customer service teams on the respective eBay site of your listing or transaction, as may be applicable to the nature of your query.

Do not compare items in your titles

On eBay, sellers are not permitted to make comparisons between items in a listing title. For example, the title "Gold Rolex at a Swatch price" is not permitted on eBay because it makes a comparison between the item you are offering, a Rolex watch, to a Swatch watch.

Violations of this policy may result in a range of actions, including:

  • Listing or Want It Now post cancellation

  • Forfeit of eBay fees on cancelled listings

  • Limits placed on account privileges

  • Loss of PowerSeller status

  • Account suspension

Some examples for the items which are not permitted on eBay

  • The title "Leather Handbag, like Chanel" is not permitted on eBay because it makes a comparison between the item you are offering, a leather handbag, to a Chanel handbag

  • The title "Swiss Watch, Cartier style" is not permitted on eBay because it makes a comparison between the item you are offering, a Swiss watch, to a Cartier watch

  • The title "Chanel handbag, not Louis Vuitton" is not permitted on eBay because it makes a comparison between the item you are offering, a Chanel handbag, to Louis Vuitton handbag

Use of words such as "like," "style," and "not" in the title of your listing will often result in a comparison violation, so avoid using these terms accept when they are related to the item, e.g. a listing of the movie "Some Like it Hot".

Comparison of items in the title results in a poor shopping and finding experience for buyers since comparison returns listings in which the buyer may have no be interested

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Report listing violations or problems with another eBay member.

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