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Jewellery, Precious Metals and Loose Beads

If you intend to sell on one or more of eBay's international sites, you will need to accept, and we encourage you to carefully review, the User Agreement, policies, and other requirements of that site. You can continue to reach out to the relevant customer service teams on the respective eBay site of your listing or transaction, as may be applicable to the nature of your query.

eBay encourages the listing and trading of jewellery, precious metals and loose beads on its website as long as the listings meet rules for disclosure of information designed to clarify and improve the trading experience for all eBay members. Sellers wishing to list these items need to review the ‘Some Examples’ section below and the listings must adhere to the rules outlined.

‘A Picture Speaks a thousand words’ – is the principal to be applied while uploading images on eBay.

Successful Listings start with great pictures. eBay testing has shown that for every picture a seller adds to their listings, there's on average a 3% increase in conversion, and as people go from small pictures to large pictures and remove seller-added text from pictures, there's a 5% lift in sales conversion.

Below are some guidelines for Jewellery listings on eBay:

Size

  • Use images with a minimum length of 500 pixels for the longest side

  • 1600 x 1600 is the optimal size because of eBay's zoom and enlarge features.

  • To know the size of your images you use this tutorial for help

Number of Images

  • Ensure multiple images of the item capturing various angles to help the buyer correctly estimate the real product.

  • Can add image of the packing material and certification too.

  • Image of packing material assures confidence of quality to a buyer especially the one intending to gift the item.

  • Image of certification assures confidence in product quality.

Water Mark

Watermarks are allowed for ownership and attribution, but not for marketing information such as specific details about your item or customer service. Your watermark should be no bigger than 5% of the total image area, have opacity of no more than 50%, and never obscure the item. Links are not allowed in watermarks.

eBay offers a watermark creation service as part of the listing process. You'll find it in the "Bring your item to life with pictures" section of the listing form. Click on the "Add or remove options" link. Use this handy tool to ensure your watermarks are compliant.

DO put your watermark outside of the main image area, at an opacity that doesn't obscure the image or is bigger than 5% of the total image size

DON'T place a watermark over the main part of the image, or use a watermark that exceeds 5% of the total image size

No text or artwork (such as "Free shipping" or seller logos) may be added to photos. Copy that is essential to your listing should be placed in the title, subtitle, or item description.

DO use photos that showcase your item and nothing else

DON'T add text or artwork to your images

DO include details about your listing—but only in the item description or listing subtitle

DON'T include logos and/or marketing text in your photos

DO’s

  • Clean white backdrop that matches eBay page

  • Proportion of space occupied by product in image is neither too huge nor too small.

  • Emphasis on product detailing e.g. engraving inside ring, locking mechanism of earrings or the bracelet.

  • Has no reflection or blur despite being shiny silver metal

  • When mannequin or model is used, focus remains on product

  • Placement of product e.g. Chain is placed in perfect circular fashion, centre aligned.

  • Over perfection in photoshop is avoided e.g. 1st ring or 3rd bali yet has shadows on edges.

  • Can add scale to image – to indicate the actual size of product.

DON'Ts

Use only white Backdrop without any props. Black may be used only in case white metal or stone/pearl studded jewellery is difficult to shoot with white background.

Background colour must be the same white as of the eBay page – grey backdrop looks unprofessional.

Avoid Thermocol or other textured  background.

Don’t Click images by wearing the item or holding it in hand.

Blur Images or shadows in images. Reflection. Can be avoided by using ‘ Photo Light Tent’ and correct Lighting even with basic camera

Avoid coloured backdrop – it is distracting

Avoid clicking images with tags, packing material

Uneven placement of flexible items such as chains and bracelets.

Photo must capture entire product – shouldn’t be cut at corners.

Avoid showing Props that hold the jewellery. Use Glue to keep the product standing. Use white thread to hang the product.

Side View shouldn’t be the main image

 Product in horizontal position

 Top view of slender product like chain or bracelet

Violations of this policy may result in a range of actions, including:

  • Listing cancellation

  • Limits on account privileges

  • Account suspension

  • Forfeit of eBay fees on cancelled listings

  • Loss of PowerSeller status

 

Diamonds, Gemstones and Loose Beads

  • The word "diamond" can be used without qualification (standing alone or by itself) in jewellery listings only to describe a natural mineral consisting essentially of pure carbon, crystallized in the isometric system with

    • A hardness of 10

    • Specific gravity of approximately 3.52

    • A refractive index of 2.42

  • When listing a laboratory-grown stone that has the same mineral composition as a naturally mined diamond, the word "diamond", whenever it appears (in the item title and description), may only be used if the word is immediately preceded or followed by any one of the following eight terms, spelled out in its entirety and in equal visibility:

    • "created"

    • "lab-created"

    • "man-made"

    • "synthetic"

    • "manufactured"

    • "laboratory-grown"

    • "laboratory-created"

    • "[manufacturer-name]-created."

  • Listings for a Cubic Zirconium stone may use the word "diamond" in the item title or description only if the word is immediately preceded or followed by the words "simulated" or "imitation", spelled out in full. Sellers must also include (in the item description in equal visibility to any other terms) the words "Cubic Zirconia" or "CZ." These items may only be listed under the Cubic Zirconia or Other categories, not in the Diamond categories.

  • To list any imitation diamond stone that does not fall into one of the descriptions above, sellers may use the word "diamond" in the item title or description only if the word is immediately preceded or followed by the words "simulated" or "imitation", spelled out in full. Sellers must also include in the item description in equal visibility to any other wording the composition of the item. Examples include "plastic," "glass," "Moissanite," "rhinestone," "Strontium Titanate," "quartz," and so on. These items may only be listed in categories especially designated for them (like Moissanite) or in Other categories, not in the Diamond categories.

  • The names of other stones or gems, such as "opal", "ruby", "pearl", etc. must be qualified if the mineral composition of the item differs from the natural mineral. Additionally, when listing such items, sellers may use the stone name or "pearl" in the item title or description only if the stone name or "pearl" is immediately preceded or followed by the words "simulated" or "imitation", spelled out in full. Sellers must also include in the item description in equal visibility to any other wording the composition of the item, for example, "plastic," "glass," "quartz," etc. These items may only be listed in categories especially designated for them (like Pearl, Imitation) or in Other categories, not in the Opal, Ruby, Pearl, etc. categories.

  • Sellers of loose beads, who use a gemstone name to describe the bead’s color, are required to further qualify the item by using at least one of the following in the item title: the word “bead”, the name of the material (“crystal” or “glass”, etc.) or the word “color”.

  • If sellers do not know an item's composition, eBay strongly recommends that they learn this information before listing the item in order to avoid misleading potential buyers. Items without this information should be listed in the Other category or categories designated for those materials, but never in the category for the natural diamonds, gemstones or pearls.

Gold

  • The terms "gold-plated," "gold-filled," "gold-electroplated," "gold overlay," and "rolled-gold" may be used as long as the alloy used for the plating is greater than or equal to 10kt gold. Sellers must spell out the qualifier - such as "plated" -- throughout the body of the description wherever the word "gold" is used.

  • The term "gold vermeil" may be used as long as the item consists of a base of sterling silver coated or plated on all significant surfaces with gold, or a gold alloy of at least 10kt fineness, and substantial thickness and minimum thickness throughout equivalent to two and one half (2 ½) microns (or approximately 100/1,000,000ths of an inch) of fine gold. Sellers must spell out the qualifier "vermeil" throughout the body of the description wherever the word "gold" is used.

  • Sellers are permitted to describe an item that is gold or silver in color as “gold-tone” or “silver-tone” in the item title (with or without hyphen is permitted) and throughout the description. Sellers may not use the word “golden”.

  • Items that are not solid gold cannot be listed in categories for solid gold, but should be listed in the "Gold, Plate/Fill" categories (effective Jan 4, 2005).

  • Sellers are required to use industry-standard abbreviations in the item title, such as "gf", "gp", or "gep," when listing these items.

To improve the shopping experience on eBay, eBay has developed more specific policies for selling jewellery on eBay.in. These policies are designed to ensure buyers have a clear understanding of what they purchase by requiring sellers to include important information about the jewelry item in the item title and description.

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