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Links from an eBay Shop

If you intend to sell on one or more of eBay's international sites, you will need to accept, and we encourage you to carefully review, the User Agreement, policies, and other requirements of that site. You can continue to reach out to the relevant customer service teams on the respective eBay site of your listing or transaction, as may be applicable to the nature of your query.

eBay allows sellers to place only certain types of links within an eBay Shop. (See the Links Frequently Asked Questions for the definition of a link.) Links that are permitted on eBay Shop home pages or other Shop Custom Pages and areas are listed below.

  • Unlimited links to a member's own items and pages on eBay

  • Up to 10 links to eBay Shop pages of other members, as long as the other seller has given permission.

  • Links to pages off eBay that provide information about a member's Shop or service, provided the link and pages are not promotional in nature of items not offered for sale on eBay

  • Links to your "Add to My Favorite Sellers and Shops" page

Linking from an eBay Shop to Web sites that offer to trade, sell, or purchase goods or services, or including links for any purpose other than those listed above is not permitted.

Violations of this policy may result in a range of actions, including:

  • Listing cancellation

  • Limits on account privileges

  • Account suspension

Examples of links that are not permitted include, but are not limited to:

  • Links to Web pages that offer to trade, sell or purchase goods or services outside of eBay. This applies whether it is a static URL or an active link. Exception: URL's that redirect to eBay product or Shop pages are permitted.

  • Links to Web sites or pages offering merchandise not permitted on eBay

  • Links to sites that solicit eBay User IDs, passwords, or email addresses from buyers.

  • Links that encourage buyers to place their eBay bids through a site other than eBay.

  • Solicitations to join a marketing mailing list that the seller maintains outside of eBay. Such requests are permitted on the member's About Me page.

eBay Shop sellers are not permitted to include additional contact information or tools on their eBay Shop home page or in any header area of their eBay Shop. This includes phone numbers as well as Live Chat, help, or other immediate online communication tools. Such information and links are permissible on eBay Shop Custom Pages that are not currently set as the home page of the eBay Shop or on the member's About Me page, provided that the links and pages are not promotional in nature of items not offered for sale on eBay

eBay Shop Names and Logos

eBay Shop sellers with eBay Shop names or logos that include ".com", ".net", ".org", ".edu" or any variation of such as "_com" or "-com" and email may not include their eBay Shop name or logo in the title or description area of an eBay item page, and may not turn on the eBay Shops Custom Listing Header without being in violation of the Links policy. Effective July 1, 2004 eBay Shop sellers cannot select a URL as a eBay Shop name, URL's as eBay Shop names selected prior to then will be grand fathered, but still must abide by all other Links policy guidelines.

eBay Premium Shop logos that are used on the general eBay Shops home page ( must include the official eBay Shop name, and the eBay Shop name in that case may not include any of the variations of ".com" or other URL extensions mentioned above.

Shop logos and Premium Shop logos may not include phone numbers, email addresses or other contact information nor may they include any animation.

Note: Shop Inventory item pages must adhere to the rules outlined under the "Adding Links to Item Listings" section above.

Links can allow sellers to provide potential buyers with more detailed information about their eBay Shops and listings. This policy promotes a level playing field by ensuring sellers do not link inappropriately in a way that creates a disadvantage to those sellers who link appropriately. Listings with inappropriate links undermine the trust and legitimacy of eBay's marketplace.

The purpose for allowing sellers to include links to other eBay sellers is to enable individual sellers to cross merchandise with other individual sellers. Use of this capability for other reasons, including requiring sellers to pay to be part of a group that includes each others' links on their eBay Shop pages is not permitted.

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