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Picture policy

If you intend to sell on one or more of eBay's international sites, you will need to accept, and we encourage you to carefully review, the User Agreement, policies, and other requirements of that site. You can continue to reach out to the relevant customer service teams on the respective eBay site of your listing or transaction, as may be applicable to the nature of your query.

Policy overview

Photos are one of the most important parts of a listing. Pictures let buyers see details that you can't put in words, and allow them to form accurate expectations around their purchases. Including clear and detailed photos of your items will help you to keep buyers happy by letting them see exactly what they will be getting. We require at least one photo in your listing, but suggest that you include many clear pictures of your item.

Make sure your listing follows these guidelines. If it doesn't, it may be removed, and you may be subject to a range of other actions, including limits of your buying and selling privileges and suspension of your account.

What are the guidelines?



  • Include large, clear photos of the item for sale

  • Include pictures of any flaws so that buyers can see what they are getting

  • Watermarks used for ownership or attribution

Not allowed

Not allowed

  • Including photos that don't accurately represent the item for sale.

  • Placeholder images used to convey messages, such as no image available, stock availability, or other marketing messages

  • Stock photos for used, damaged or defective items

  • Adding borders to your photos

  • Using a picture that is less than 500 pixels on the longest side

  • Adding additional text, artwork or other marketing materials to photos

  • Watermarks used for marketing

  • Watermarks that obscure or interfere with the item in the photo. We suggest that watermarks be smaller than 5% of your listing, and less transparent than 50%

  • Watermarks that contain specific information about your product or service


This policy is in place to help buyers know what they will receive, and the terms of sale around an item.

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