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Creating a Listing

To list your item on eBay, you need to provide information about your item. Information in a typical listing includes a title, photo, description, price, payment method, and shipping information. eBay's Sell Your Item form guides you through the steps to a create and submit an item listing. If you are new to selling on eBay, see Selling - Getting Started.

To create a listing:

  1. Go to eBay's Sell Your Item form by clicking the Sell button at the top of any eBay page.

  2. Complete the Sell Your Item form.


    You will be asked to:


    • Select a category –-To find an appropriate category for your item, enter keywords into the search box labeled "What are you selling?" and then click the Start selling button.

    • Write a good title and description – Buyers usually find listings based on their titles, so be sure to write a good one for your listing. Creating descriptions that are clear, complete, and descriptive will help you sell your item. Ensure that all your listing content and images have secure HTTPS content.

    • Enter item specifics – Providing additional item details within a category helps buyers find your item. Not all categories have item specifics.


    • Upload pictures –- Including good quality, evenly lit photos of your item helps sell your item. You can add and enhance pictures using eBay Picture Services.

    • Select a listing format –- Understanding the different types of auction and fixed price formats and their pricing options helps you become an efficient seller.

    • Select a price – This includes deciding on a starting price and pricing options such as reserve price and Buy It Now to help you get the price you want for your item.

    • Provide payment information –- Choose the payment methods you'll accept: Google Pay, Apple Pay, PayPal, credit cards or debit cards makes it easy for your buyer to pay you right away so you can post your item faster.

    • Provide shipping information –- Specify your ship-to locations as well as the shipping services you offer. Specify handling time based on the amount of time that it will take for you to ship your package after you received cleared payment. This helps buyers understand when they can expect to receive their item.

    • Specify your return policy –- Buyers are more comfortable shopping from sellers who offer return policies and we recommend you accept returns. However, even if your policy is that you do not accept returns, you are required to specify this in your listing. If you do not specify a return policy, eBay will select a default return policy for you.

    • Select listing upgrades –- Listing upgrades such as bold, highlight and border can help you promote your item.


    Tip: You are required to provide only the title, description, and price. However, providing pictures, details about payment options, shipping, and your return policy will reduce the time you spend answering questions from buyers.


  3. Review your listing. You will see a preview of your listing page. If you see something that needs to be changed, click the "Edit listing" link.

  4. (Optional) To create a template from the listing, select the "Save this listing as a template" check box.

  5. Click the List Item for Sale button to list your item on eBay.

Note: If you start to create a new listing in the Sell Your Item form but aren't able to finish it, eBay will save it as a draft so that you can complete it later. To finish your draft listing, click the Sell button at the top of most eBay pages, and then click the item title link.

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