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Using Promotion Boxes in Your Shop

If you intend to sell on one or more of eBay's international sites, you will need to accept, and we encourage you to carefully review, the User Agreement, policies, and other requirements of that site. You can continue to reach out to the relevant customer service teams on the respective eBay site of your listing or transaction, as may be applicable to the nature of your query.

Promotion boxes can be included on different pages throughout your Shop to promote and advertise your items.These flexible, customisable displays can be used for a variety of purposes, such as highlighting featured items, announcing specials, or providing alternative ways for buyers to browse in your Shop.

This page discusses:

How to create promotion boxes

There are two ways create and manage promotion boxes in your Shop:

Using quick setup
For your convenience, you can use predesigned promotion boxes that will appear on all of your Shop category pages. This is a quick way for you to learn about promotion boxes and set them up throughout your Shop.

To use quick setup:

  1. Click the My eBay button at the top of any eBay page.

  2. Sign in with your User ID and password.

  3. Click the "Manage My Shop" link in the left-hand navigation.

  4. Click the "Promotional Boxes" link in the left-hand navigation.

  5. Click the "Guided Setup" link.

Creating and managing promotion boxes
You can create and view promotion boxes within your Shop. Promotion boxes are grouped according to the type of page on which they appear. You can also duplicate existing promotion boxes, delete promotion boxes permanently, or simply make promotion boxes inactive. Inactive promotion boxes can be saved for future use whenever you specify a location for them.

To create promotion boxes:

  1. Click the My eBay button at the top of any eBay page.

  2. Sign in with your User ID and password.

  3. Click the Manage My Shop link on the left side of the page.

  4. Click the Promotional Boxes link on the left side of the page.

  5. Click the Create New Promotion Box button.

    Note: To insert a promotion box on a custom page, select a promotion box layout when you create the page.

Using a promotion box you've already created
You can include any promotion box you've already created, even if it is "inactive", in your full HTML custom pages or any other place in your Shop where you can insert HTML. Just use the following tag:

{eBayPromo id="promotion box administrative name"}

Promotion box placement

Near the top of each Shop page (below the header and above the item list)

Two promotion boxes can appear next to one another, or the spaces can be combined and used for a single, extra-wide promotion box.

Note: If you are using Shop categories or custom pages within your Shop, you can display different promotion boxes on each of your Shop category pages, custom pages, and your All Categories page. The same promotion boxes that you specify for a category will appear for all categories below it, unless you specify a different promotion box for those categories. If you are using eBay categories, instead of Shop categories, the same two promotion boxes or the single, extra-wide promotion box (depending on your selection) will appear on every eBay category page.

Below the left navigation bar

Two promotion boxes—an upper and a lower—can appear in this area. Just for promotion boxes that that appear at the top of the page, you can customise those that appear in the left-navigation bar at an individual page level. Similarly, any promotion box settings automatically carry down to all category pages organized below a higher-level category, unless you specify different promotion boxes for the lower-level category pages.


Promotion box sizes

Top left or top right

  • With border: 275w by 85h, or 120 characters

  • Without border: 280w by 115h, or 140 characters

Single box across top

  • With border: 575w by 85h, or 215 characters

  • Without border: 580w by 115h, or 300 characters

Below left navigation bar

  • With border: 170w by any height

  • Without border: 170w by any height

Promotion box types


Type Description

Advertise specific items

Feature one or more of your Shop items. You can display items that are newly listed or ending soon. You can also choose items manually or allow eBay to feature items automatically.

Display items using one of these view types:

  • Gallery view: One listing link that appears with an item title and picture

  • List view: Two listing links that appear as item titles

  • Countdown: Animated countdown to create excitement for auction-style and fixed price listings

  • Slideshow: Pictures of several items that rotate continuously

Provide links to other parts of your Shop

Create a promotion box with links that give buyers alternative ways of finding items in your Shop. Custom links can point to a Shop category, a custom page within your Shop, another on-eBay Web page, or a page of custom search results.

You can also include clickable graphics or pictures that provide access to these other pages. Choose from predesigned graphics or provide your own. Graphics that do not fit the standard dimensions in a location will be resized to fit.

Design your own promotion box

Create a fully customizable promotion box to display information of your choice, such as shipping and payment information, links to your email newsletter sign-up page, or other useful information.

You can also create a unique promotion box by entering your own HTML. The recommended size and character limits vary by location.

Promotion box names

When you create a promotion box, you need to give it a unique name. This name will not be visible to buyers; it is simply to help you keep track of your promotion boxes.

Promotion box colours

The default colours for promotion boxes are based on the colours that you selected for your Shop theme. However, you can customise these colours.

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